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SPORT.LES - PREMIUM ACTIVEWEAR - BRAND INCEPTION




Sport.les was launched and developed curating over 40 curated global activewear and wellness designers and brands via E-commerce in the Swiss, EU, + UK markets. 


  • Omni Channel Includes 3 offline locations in Zurich. EU + UK pop-ups and partnerships.

  • 70-130% build year over year since launching in 2016

  • Marketing strategy focused on organic growth via SEO - articles, referrals, + creating brand loyalty with a 40% repeat customer rate. Marketing was managed internally.

  • Managed Google Adwords, FB Marketing, Email Marketing, Pinterest, Instagram, and TikTok

  • Over 300 unique Blog Post "The EDITORIAL"

  • Built ambassador program partnered with 50 fitness instructors and numerous fitness studios

  • Created Sport.les Brand Guidelines

  • Redesigned and launched E-commerce site on Shopify SPORTLES.com in 2018 

  • Developed private label SPORT.LES (Studio to Street) and 2NDSKN active and leisure collection.

  • Designed and launched SPORT.LES Private Label, LES-FIT accessories, and Resort Label DOING.LES

  • Launched first curation at luxury boutique VESTIBULE ZÜRICH and studio Shop-in-Shop partnerships with 3 locations in Zurich, London, and Paris

  • Designed retail location in Zurich (FITNESS FASHION FUEL), Pitch and plan for a Shop-in-Shop Concept Space in Jelmoli, due to pandemic, initiative postponed.

  • Conducted all the buying of over 40 Activewear, Beauty, and Wellness designers

  • First to bring "LUXURY BOUTIQUE ACTIVEWEAR" to EU/Switzerland. Exclusive partnerships with ALO, VARLEY, MICHI, PE NATION, ONZIE, BEYOND YOGA, APL, WELLECO, THE NUE CO

  • Traveled to NYC, Paris, and London for fashion week working with multiple showrooms in Eu and US.

  • Hosted over 50 events and pop-ups with fitness concepts in multiple Swiss cities, Paris, and London.

  • Partnered with Luxury Marketplace MOORIS to gain brand visibility.

  • Built operational systems to manage accounting, budgets, sales projections, inventory management, and logistics

  • Managed a lean, impactful team to help drive the business.

  • Recruited a diverse Advisor Panel assisting with multiple skill sets in Entrepreneurship, Investments, Finance, Luxury, Marketing, and Retail

  • Built Pitch Deck and presented to multiple Investors, Private Equity Firms, and VC’s

  • Consulted Diesel-OTB Group to build the vision for a new activewear division

  • Nominated for Fashion Innovation Award 2020 in Geneva, Switzerland





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