Sport.les was launched and developed curating over 40 curated global activewear and wellness designers and brands via E-commerce in the Swiss, EU, + UK markets.
Omni Channel Includes 3 offline locations in Zurich. EU + UK pop-ups and partnerships.
70-130% build year over year since launching in 2016
Marketing strategy focused on organic growth via SEO - articles, referrals, + creating brand loyalty with a 40% repeat customer rate. Marketing was managed internally.
Managed Google Adwords, FB Marketing, Email Marketing, Pinterest, Instagram, and TikTok
Over 300 unique Blog Post "The EDITORIAL"
Built ambassador program partnered with 50 fitness instructors and numerous fitness studios
Created Sport.les Brand Guidelines
Redesigned and launched E-commerce site on Shopify SPORTLES.com in 2018
Developed private label SPORT.LES (Studio to Street) and 2NDSKN active and leisure collection.
Designed and launched SPORT.LES Private Label, LES-FIT accessories, and Resort Label DOING.LES
Launched first curation at luxury boutique VESTIBULE ZÜRICH and studio Shop-in-Shop partnerships with 3 locations in Zurich, London, and Paris
Designed retail location in Zurich (FITNESS FASHION FUEL), Pitch and plan for a Shop-in-Shop Concept Space in Jelmoli, due to pandemic, initiative postponed.
Conducted all the buying of over 40 Activewear, Beauty, and Wellness designers
First to bring "LUXURY BOUTIQUE ACTIVEWEAR" to EU/Switzerland. Exclusive partnerships with ALO, VARLEY, MICHI, PE NATION, ONZIE, BEYOND YOGA, APL, WELLECO, THE NUE CO
Traveled to NYC, Paris, and London for fashion week working with multiple showrooms in Eu and US.
Hosted over 50 events and pop-ups with fitness concepts in multiple Swiss cities, Paris, and London.
Partnered with Luxury Marketplace MOORIS to gain brand visibility.
Built operational systems to manage accounting, budgets, sales projections, inventory management, and logistics
Managed a lean, impactful team to help drive the business.
Recruited a diverse Advisor Panel assisting with multiple skill sets in Entrepreneurship, Investments, Finance, Luxury, Marketing, and Retail
Built Pitch Deck and presented to multiple Investors, Private Equity Firms, and VC’s
Consulted Diesel-OTB Group to build the vision for a new activewear division
Nominated for Fashion Innovation Award 2020 in Geneva, Switzerland
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