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PORTFOLIO
OVERVIEW


PRIVATE LABEL ACTIVEWEAR COLLECTION - OPEN RIDE ZURICH / BASEL
In close collaboration with their team, we developed a unique version of their signature cobalt blue, tailored specifically to their identity. As a special addition, we also created a one-of-a-kind windbreaker designed in-house, offering a distinctive piece that reflects both functionality and the spirit of their brand.


FITNESS STUDIO DESIGN, FFE, STYLING, ACTIVEWEAR CURATION, WEBSITE REDESIGN
With over 20 years of experience in opening fitness studios, interior design, FF&E procurement, and production product sourcing, I supported MOVE & SHAPE in developing their second studio location near Geneva, Switzerland.


ZFW - ZURICH FASHION WEEK OPENING NIGHT
Curious of this event, deciding to volunteer back stage for the first evening seemed fitting. It was quite the production and impressive to have such a turn out from Wednesday-Sunday with shows and marketplace


ELLLE STUDIOS - BUSINESS & BRAND DEVELOPMENT
MCDesign recently had the privilege of collaborating with Nadine to create and launch Elle Studios, a brand that exemplifies elevated photography and art direction.
Our initial meeting was intended to hire Nadine for a photoshoot. However, it quickly evolved into a full collaboration.


FULL BRANDING - BROAD BUILDERS + CONSTRUCTION THERAPY
At MCDesign, we had the opportunity to take on a full-scale brand creation project for BroadBuilders, a forward-thinking construction and development company committed to redefining how people experience the building process


LES REBRAND / PRODUCT LAUNCH x ELLLE STUDIO COLLABORATION
There’s something incredibly powerful about collaboration — when two creatives come together with aligned vision, energy, and style, the results are magic. That’s exactly what happened when MCDesign / LES met ELLLE Studios . FROM (SPORT.LES) TO LES Over the past few years, Sport.les has grown from a curated destination for premium activewear into something much deeper — a lifestyle. Our community inspired us to evolve beyond logos and labels, and focus on how movement, mini


PRODUCT DEVELOPMENT - why having your own activewear or branded label for your wellness / fitness studio matters.
Stand out. Build loyalty. Grow revenue. Here’s why launching your own branded gear is a game-changer. Brand Identity & Loyalty - Build a Stronger Brand Connection : Wearing your brand helps clients feel part of your community—on and off the mat.It deepens loyalty and boosts visibility every time they wear it. New Revenue Stream - More Than Just Classes = More Income Branded apparel gives you a low-overhead way to diversify income—without adding more classes to your schedule
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