about | | MCDesign Studio

Professional
Summary

Megan Herak is a multidisciplinary business strategist, creative director, and design consultant with extensive experience leading brand transformation, business development, and creative initiatives across corporate, entrepreneurial, and luxury markets.

With a career spanning the United States, New York, Switzerland, and Europe, she partners with businesses to align strategy, systems, and design—creating scalable foundations that strengthen operations, elevate customer experiences, and drive sustainable growth.

Founded in 2008, MCDesign was established as a strategic business design consultancy dedicated to helping ambitious companies define their vision, build cohesive brand ecosystems, and develop the frameworks needed to evolve with confidence. By integrating business consulting, brand strategy, digital innovation, and creative direction, the studio delivers thoughtful solutions that create lasting value and measurable business impact.

Global Market Experience

New York City / Zurich / London / Milan / Paris / Atlanta / Los Angles / Washington DC / Chicago / Seattle / Multiple Cities in the United States

LINKEDIN PROFILE

"Blending business and creativity defines my dynamic and purposeful approach. With a unique background in impactful markets, I've carved out a space that harmonizes creativity, strategy, and authentic brand connections. This balance has led me to a pivotal shift in my career. My core experience comes from the trenches, fully understanding the landscape—I've navigated an ever-evolving digital environment, personally testing a variety of strategies, devolving operational efficiencies, and overcoming steep learning curves. This is what I bring to each business I collaborate with, a keen knowledge of knowing what you've been through with high level solutions."

PROFESSIONAL EXPERIENCE

CEO & Founder

SPORT.LES now

LES ACTIVE

Built a recognized brand and concept launching Luxury Activewear E-Commerce + Shop-in-Studio concept in Switzerland and EU, established in 2016. Industry expert with 15 years experience in the Activewear, Wellness, and Fitness industry. Now establish in the US market as wholesale distribution with a focus on Spas, Resorts, select Luxury Fitness Studios and Stores.

Senior Interior Design FFE Install Specialist

CID Design Group

Manage the overall delivery and placement of large scale Interior Design projects nationwide in US that includes Leasing Offices, Lobbies, Community Spaces, Outdoor Spaces, Multiple Onsite Models. Over-site includes furniture placements, art and display installs, setting model apartments, local shopping, and final merchandising.

Owner -Activewear Designer and Project Manager

IMPAVID CONCEPTS

Designed custom seasonal activewear collections for multi-location fitness studios and fitness influencers. Designed in NYC and production in Bogota and Medellín Colombia.

Retail Director & Branding Strategist

Physique 57

Contributed in the rebranding process of an elite NYC barre method gym with a focus on a branded merchandise collection, online boutique initiative, and forecasting retail goals that included quarterly branded merchandise collections. Managed 5 locations in NYC, additional locations in LA and Dubai.

Logistics & Merchandise Manager

Bloomingdales 59th Street NYC

Managed over $40 million in product with political vendor relationships at Bloomingdales 59th Street Flagship. Designers include Chanel, Marc Jacobs, Burberry, Armani, Moncler etc

Business Development Strategist

MCDesign Studio

Studio M Herak - CH

Establish in 2008, MCD was created as a multidisciplinary design studio specializing in brand identity, visual storytelling, and creative strategy. Since its founding, the studio has partnered with diverse clients to craft modern, impactful design solutions that merge functionality with timeless aesthetics.

Area Visual & Merchandise Manager

Anthropologie

Working a total of 8 years at URBN inc, 4 years were committed at high profile flagship stores in the Atlanta area. Participated and hosted numerous prototypes & store openings nation wide.

Visual & Merchandise Manager

Urban Outfitters

The first part of the URBN inc career 4 years career at high profile flagship stores in New York City. Participated and hosted numerous prototypes & store openings nation wide. Worked at Urban Outfitters & Anthropologie under URBN inc.

GM & Store Manager

Abercrombie & Fitch / Hollister

Served as General Manager at Hollister's flagship store in New York with prior experience in high-profile locations in both NYC and Atlanta with Abercrombie & Fitch. Led and participated in numerous store openings and prototype launches across the country.

COMPREHENSIVE
SKILL SET

-Brand & Business Development

-E-Commerce

-Omni-Channel

-Retail Management

-Experience in Shopify - WIX

Square Space - Wordpress

-Marketing Strategy

-Social Media - SEO - SEM

-Financial Management & Forecasting

-Entrepreneurship

-US + EU Market Experience

-New York City Fashion Industry

-NYFW - Runway Shows - Stylist

-NYFW - Visual Installations

-PFW - Buying

-High Volume Store Management

-Buying / Multi-Brand Curating

-Visual Merchandising Stores

-Visual Merchandising E-commerce

-Seasonal Prototype Team

-Store Opening Team

-Product Design & Development

-Supply Chain Management

-Import Management

-Luxury Fashion Management

-Logistics Merchandise Management

-15 years experience in Activewear

Fitness, and Wellness Industry

20 years experience in digital media > proficient in

Website Platforms

UI/UX Website Design Strategy

Shopify, WIX Design Partner, Squarespace, Wordpress, Go Daddy, Figma, Elementor, Showit

Social Media Strategy

Instagram, Facebook, Pinterest, Tiktok, X, Linkedin

Advertising

SEO Website Optimization, Google, Facebook, Instagram, Pinterest

Software

MS Office, Google Docs, Apple iWork-Pages, Adobe Photoshop

CRM

Canva, Klaviyo, Mailchimp, Sked Social, Zapier, Hootsuite

Press & Awards

At MCD, our dedication to excellence and innovation has not gone unnoticed. We are proud to share some of the recognition we've received from industry experts and esteemed publications. That includes being a member of FEMALE FOUNDER Initiative. This acknowledgment reflects our commitment to leadership, creativity, and making a meaningful impact in the industry.