FULL BRANDING - BROAD BUILDERS + CONSTRUCTION THERAPY

BROAD BUILDERS WEBSITE

At MCDesign, we had the opportunity to take on a full-scale brand creation project for BroadBuilders, a forward-thinking construction and development company committed to redefining how people experience the building process. From the very first conversation, it was clear this wasn’t just about creating a logo or a website — it was about establishing a cohesive identity that reflected trust, craftsmanship, and innovation.

Our Role

Our team at MCDesign led the entire creative direction and brand development process. This included:

• Full Brand Identity Creation - Naming, logo design, color systems, and typography that reflect strength, clarity, and modern craftsmanship.

• Brand Voice & Copywriting - We crafted all the messaging to communicate BroadBuilders’ commitment to transparency, collaboration, and quality - helping them stand apart in a traditionally conservative industry.

• Website Design & Development - A clean, responsive site that visually communicates the brand’s values and offers an intuitive experience for potential clients and partners. Full SEO on the website implemented. Designed on WIX STUDIO

• Pitch Decks & Collateral - We designed a suite of branded materials to help the BroadBuilders team share their story, secure partnerships, and communicate with clients consistently across all channels.

• Sub-Brand Creation: Construction Therapy -We developed Construction Therapy as a sub-brand concept that brings a creative and human dimension to the industry - blending craftsmanship, mindfulness, and the therapeutic process of building.

• Project Curation - As part of the launch, we curated and featured six key building projects, each selected and presented to represent the full spectrum of BroadBuilders’ design and construction philosophy. Each project was showcased with original copy, photography direction, and storytelling that ties back to the core brand narrative.

• Instagram Grid & Social Launch - A full visual grid concept and post strategy designed to introduce BroadBuilders to the world with a cohesive look and feel. Each tile and carousel was planned to reinforce the brand’s aesthetic and storytelling rhythm.

• LinkedIn Brand Setup - We established a professional LinkedIn presence for both the company and leadership profiles - including banner design, tone of voice guides, and launch content - ensuring the brand was positioned as an industry leader from day one.

  
  

DESIGNED DOCUMENTS CREATED

• Logos / Icons / Stock Images

•  3:1 LOGO BROAD BUILDERS

• 16:9 Landscape Marketing Signs

• 5:7 Marketing Signs

• Business Cards

• Broad Builders Pitch Deck - Master Deck

• Construction Therapy Support Document

• Portfolio Deck for Awards, Press, Clients, Properties for Sale Option - Master Deck

• Brand Guidelines - Fonts & Colors (I've also created a version in Canva and will share it)

• Master Instagram, LinkedIn Files

• Master Video Cut for Images

• Square SEO Website Images

  
  

The Vision

BroadBuilders isn’t just a construction company — it’s a builder of experiences, relationships, and trust. Our design direction aimed to bring that philosophy to life, using warm, structured visuals paired with clear, human-centered language. Every touchpoint, from the website to the pitch decks, reinforces a sense of approachability and confidence.

The Outcome

The result is a modern, unified brand system that positions BroadBuilders — and its sub-brand Construction Therapy — as industry innovators. Through strategic storytelling, thoughtful design, and a consistent visual language, BroadBuilders now has the foundation to grow, inspire, and connect with its audience in a meaningful way.