LES REBRAND / PRODUCT LAUNCH x ELLLE STUDIO COLLABORATION

There’s something incredibly powerful about collaboration — when two creatives come together with aligned vision, energy, and style, the results are magic. That’s exactly what happened when MCDesign / LES  met ELLLE Studios.

FROM (SPORT.LES) TO LES

Over the past few years, Sport.les has grown from a curated destination for premium activewear into something much deeper — a lifestyle. Our community inspired us to evolve beyond logos and labels, and focus on how movement, minimalism, and self-expression intersect.

That’s why we’re proud to introduce our new identity: LES — logo-free activewear designed for the modern woman who moves with confidence and ease. This rebrand represents a shift toward authenticity, simplicity, and timeless design.

FINDING OUR CREATIVE MATCH / ELLLE STUDIOS

We first discovered ELLLE Studios (elllestudios.com) through Instagram - a space where creativity thrives. Immediately, we were drawn to Nadine’s editorial aesthetic, her passion for fitness and wellness, and that unmistakable Lower East Side, NYC edge that perfectly aligned with our new direction.

When we began planning our photoshoot for the launch of LES, we knew Nadine would be the ideal collaborator. Her eye for storytelling and movement made her the perfect creative partner to bring our vision to life.

THE COLLABORATION

From the first conversation, it was clear this was more than a one-time shoot. We collaborated closely on styling, accessorizing, and creative direction, crafting a visual story that felt both street-style and editorial — effortlessly blending fashion with function.

But what truly made this partnership special was the mutual growth that came from it. During our first meeting, Nadine shared that she wanted to expand ELLLE Studios as her full-time creative business. As someone who also works in business development, branding, and website design, I knew we could help each other build something lasting.

What started as a simple collaboration turned into a creative exchange — a partnership grounded in shared vision, complementary skills, and a belief that community fuels creativity.

CAPTURING THE ESSENCE OF LES

Through her lens, Nadine captured exactly what LES stands for: confidence, movement, and understated style. The imagery feels lived-in and alive - blending fashion with real life, strength with softness.

This collaboration reminded us that the most authentic brands are built through connection -not just between brand and audience, but between the people who create behind the scenes.

At LES, we believe that collaboration and community bridge like-minded individuals, and that’s where true innovation begins.

Welcome to LES - logo-free activewear for a life in motion.

👉 Explore the new collection at sportles.com

👉 Discover more from Nadine at elllestudios.com