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OUR SCOPE

PRODUCT DEVELOPMENT

OVERVIEW

PRODUCT STRATEGY. PRIVATE LABEL. PRODUCTION.

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From product concept and supplier sourcing to private label development and production coordination, MCD helps brands and businesses develop considered products that balance function, quality, and commercial potential.

Making brand vision tangible. Building connection that lasts.

NOº 1

Product Development & Design

Translating product concepts into defined, market-ready products through design direction, material selection, product specifications, and prototyping.

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Product Concept Development — Product Design & Specifications — Material & Fabric Selection — Sampling & Prototyping — Fit & Function — Product Refinement

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NOº 2

Private Label & Custom Production

Developing tailored product collections aligned with your brand, customer, and commercial objectives, from initial concept through manufacturing.

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Private Label Collections — Custom Product Development — Branded Apparel & Accessories — Custom Fitness Products — Branding, Labeling & Packaging — Production Coordination

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NOº 3

Activewear & Performance Apparel

Specializing in activewear for fitness studios, wellness businesses, and lifestyle brands, with a focus on functional performance, considered materials, and refined product details.

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Activewear & Apparel — Leggings, Tops & Sports Bras — Studio Uniforms — Performance Fabrics — Custom Fits & Specifications — Studio & Brand Collections

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NOº 4

Fitness Equipment & Accessories

Sourcing and developing equipment and accessories that support training environments, studio operations, and complementary retail offerings.

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Fitness Equipment — Training Accessories — Studio Essentials — Branded Merchandise — Product Sourcing — Custom Specifications

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NOº 5

Sourcing, Manufacturing & Production

Connecting product requirements with suitable suppliers and manufacturing partners, while coordinating sampling, specifications, costs, and production requirements.

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Supplier Identification & Sourcing — Manufacturing Partnerships — Cost & MOQ Evaluation — Sample Development — Production Coordination — Quality & Specification Oversight

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STRATEGICALLY SOURCED. PURPOSEFULLY DEVELOPED.

THE PROCESS

NOº 1

Assess

Understand the brand, target customer, product requirements, budget, and commercial objectives to establish priorities and identify opportunities.

NOº 2

Define

Establish the product direction, specifications, materials, sourcing requirements, and production framework to determine the most suitable approach.

NOº 3

Develop

Coordinate product development, supplier sourcing, sampling, and refinements to align functionality, quality, and commercial expectations.

NOº 4

Implement

Coordinate manufacturing requirements, production timelines, and supplier communication to support the transition from approved sample to finished product.

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FEATURED — LES ACTIVE & RESORT

PrODUCT DESIGN & Development 

From concept to collection, LES Active brings together brand strategy, product development, sourcing, and private label production to establish an independent activewear label. A considered approach to product, balancing functional performance, understated design, and commercial potential.

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BEYOND THE PRODUCT

EXPRESS BRAND IDENTITY, BRING VISION TO LIFE, AND BUILD CONNECTIONS THAT EXTEND

INTO THE COMMUNITY.

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