FITNESS STUDIO DESIGN, FFE, STYLING, ACTIVEWEAR CURATION, WEBSITE REDESIGN

With over 20 years of experience in opening fitness studios, interior design, FF&E procurement, and production product sourcing, I supported MOVE & SHAPE in developing their second studio location near Geneva, Switzerland. My role extended beyond spatial planning to include collaboration on their website design and overall branding. Establishing a neutral palette enriched with texture and thoughtfully curated artwork was central to creating a cohesive environment that reflects the studio’s identity.

The design approach focused on balancing functionality with a calm, elevated aesthetic that enhances the client experience. Materials were selected not only for durability and performance but also for their ability to create warmth and visual interest within a minimalist framework. Every element, from flooring to lighting, was considered in relation to how it supports both movement and relaxation.

In addition to the physical space, aligning the digital presence with the studio’s atmosphere was a key priority. The website design echoed the same restrained color palette and tactile sensibility, ensuring consistency across all client touchpoints. This cohesive branding strategy helps reinforce recognition and communicates a clear, refined identity.

Close collaboration with suppliers and artisans ensured that custom elements and furnishings met both design intent and operational needs. The result is a studio environment that feels intentional, welcoming, and distinctly aligned with Move & Shape’s vision for growth and client engagement.

Included was the curation of our label LES ACTIVE as the featured activewear partner in the space.

WEBSITE REDESIGN

The website redesign focused on modernizing the user experience while maintaining the same calm, elevated aesthetic of the studio space. Clear navigation, refined typography, and a restrained visual language were introduced to better communicate the brand’s values and services. The result is a seamless digital platform that mirrors the studio’s atmosphere and strengthens its positioning within the wellness and fitness space. MOVE & SHAPE WEBSITE